Creating Clear, Concise, Exec-Ready Content to Help your Buyers Sell
In complex sales, sellers don't close deals - buyers do.
And, the best way to equip buyers to sell your deal when you're not in the room is to work with them to draft content that shapes their internal buying conversations.
As a seller, your job is two fold:
1. Create champions.
2. Enable them to sell.
Enter Fluint. Fluint is where you'll create and store tailored deal content for every opportunity in your pipeline. And you'll do this fast - leveraging Fluint AI to turn your deal notes, call transcripts, and other research into documents you'll use with your champions to keep deals moving forward.
Fluint is all about fine-tuning your sales process mid-funnel by documenting and refining a clear message through every stage.
So, what does working in Fluint look like?
1. Deals - Start by working at the deal level.
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- Choose a deal that's been pre-populated by your CRM's integration
- Or, create one manually
- Deals are where all context and content will be stored and tailored for a specific customer
2. Generate Content - Use Fluint's pre-built library of frameworks to generate anything from a 1-Click Business Case to a Mutual Action Plan for any deal you're working.
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- First, make sure there's some existing context associated with your deal
- This could be meeting transcripts, account research, or other content pulled in from existing integrations, or added manually
- Choose a framework to generate
3. Identify Discovery Gaps - Identifying what you don't know about a deal is crucial for clarifying your message. Fluint can help with that:
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- Use Discovery Insights to frame your next call or identify threats
- Or, publish content to a shared page and feed discovery questions directly to your buying team through comments
4. Refine - As your deal progresses, refine both content and messaging to help cut through the noise and distill opportunities into a compelling and exec-ready statement.
Key takeaways:
- Envision Fluint as your AI content agent that guides each sales stage
- Organize your deal board to match your CRM pipeline
- Get started by adding a deal, uploading deal context, and generating your first document(s)!